ABOUT
NEED FOR THE PRODUCT
These potholes pose a serious safety risk to road users and cost local governments millions in compensation claims. These risks are compounded when motorists utilise these road networks at night at high speeds. In developing countries particularly, the cars used are often older models without any modern pothole detection technology installed. The presence and dangers and potholes cost governments a tremendous amount of money. The ‘Annual Local Authority Road Maintenance’ report published by the Asphalt Industry Alliance in the United Kingdom(revealed that more than £30 million was spent in compensation claims in 2013, while the World Bank reported that governments in Africa could have saved $45 billion over a decade if an additional $12 billion had been spent on timely road maintenance. This sum however, fails to fully outline the economic impact of potholes, for motorists with damaged vehicles may be unable to go to work, resulting in the inefficiency of human resource and opportunity cost for individuals who are now unable to travel.

For motorists, to encounter a pothole is a potentially fatal experience. Motorcyclists especially, since they only have stability as dictated by the two wheels in contact with the road surface. In fact, more than 11,000 people were killed by potholes and speed breakers in 2015 in India. It is irrefutable that potholes pose a serious safety concern to motorists globally. The above mentioned social and economic costs to a country because of the presence of potholes highlights that it is imperative that something needs to serve as an intermediary.
TARGET MARKET